Alcoholics Anonymous Assignment Example | Topics and Well Written Essays - 1250 words

Alcoholics Anonymous - Assignment Example Focus is given to the purpose, leadership, membership, decision making process and the general functioning of the group. The main reason for formation of Alcoholics Anonymous group was to rescue members from abuse of alcohol and similar substances (Mckellar, Stewart & Humphreys, 2003). Although the group was started in Ohio in 1935, it has grown to all other US states and beyond (Mckellar et al., 2003). As the name suggests, one of the principles of AA is that its membership should always remain a secret (Mckellar et al., 2003). Apparently, the main purpose of this principle is to shield members from public ridicule that can easily compromise rehabilitation process. The AA has been very effective in helping people abandon alcoholism (Moos & Moos, 2006). According to Moos and Moos (2006), the group does not use scientific therapies but rather members come together to help each other deal with the problem of alcohol and drug abuse. In this regard, new entrants are linked to already rec overed members for assistance. As noted by Moos and Moos (2006), in addition to helping members to quit unhealthy drinking habits, AA also creates conducive environment to enable them cope with their new life. Some psychologists have suggested that AA can become more effective if scientific medication is incorporated in the group’s traditional methods of fighting alcoholism (Moos & Moos, 2006). The functioning of AA group is based on a program of twelve steps that start with entry of addicts and end with exit of fully recovered individuals who are ready to assist other alcoholics (Sharma & Branscum, 2010). According to Sharma & Branscum (2010), there are twelve traditions used as the constitution of the group. The traditions guide members on how to relate with each another. Some of the most embraced values include group unity, fear of God and self-support (Sharma & Branscum, 2010). Since the group is open to any person willing to fight addiction, there is no minimum or maximu m membership requirement (Sharma & Branscum, 2010). The meeting attended by the author was held on Saturday evening in a four walled room. The timing of the meeting was designed to avoid inconveniencing members as most people are free during Saturday evenings (Harrison, Price, Gavin & Florey, 2002). In addition, Harrison et al. noted that meeting at the time when most people are free ensures that members are occupied and won’t find time to engage in unhealthy drinking (2002). The seating arrangement was similar to a learning classroom where learners sit in rows facing one side. Unlike most meetings where group officials sit in front, there appeared to be no distinction between leaders and other members in the AA meeting. This arrangement was designed to discourage any feeling of authority by perceived leaders. It is believed that a sense of equality among members encourages free flow of information within the group. In this regard, the group did not have official leaders. Whe never there is a meeting, any member can volunteer to lead the group through the process (Moos & Moos, 2006). As Moos and Moos notes, the volunteer is only a coordinator rather than a leader (2006). Decisions are made through deliberations of the entire group. However, decisions that only affect certain individuals are made by such individuals but other

Therapeutic approaches Essay Example | Topics and Well Written Essays - 3750 words

Therapeutic approaches - Essay Example From a research conducted by Flower et al (1999), it is evident that, the major reasons towards conducting research in cognitive behavioral therapy (CBT), is to create an opportunity whereby emotional disorders are minimized, as well as, ensuring client take part in active participation in reduction of social disability risks and relapses. Barker (2003) indicates that, in the assessment procedures, it is important that patients are directed towards identifying their problems, establishing the best way forward towards attaining the best solution for their problems, and finally formulate means of working towards their therapies. The Becks inventory indicated that the client in question was suffering from depression, from an analysis and assessment of the transcript. William (1992) indicated that depression is the causative agents of depression are inclusive of dejected moods, feelings of guilt, loss of happiness, pleasure, appetite as well as, concentration. Depression also, has a high relationship with poor concentrations of clients; low energies have also been characterized in depressed individuals. Becks’ five area assessment, according to William and Garland (2002) gave comprehensive answers on why individuals experienced distorted reasoning abilities, behavior and symptoms in the course of assessment. The thoughts of Grand et al (2007) are in line with those of William and Garland (2002) in relation to the model consisting of the five principles. The model highlights issues of the environment, moods, perceptions, characteristic behaviors as well as, individuals’ physical responses. This model is useful for enabling attain an understanding on how various elements are useful are important, in the assessment and introduction of vital CBT skills. Barker (2003) argues that, this form of assessment strategy is useful for a clear evaluation of patient Marie. This strategy will assist on a great mile, why the patient thinks of her situation, why she is inclined to think that way, and if her perceptions affect her both physically and emotionally. From Marie’s response, as indicated in the respondents’ transcript, it is evident what the patient needs and the interventions required for assistance to the patient. One of the earliest symptoms of distorted emotions is deformed posture. This fact can be justified by M1 and M2. From M18 and M19, the feeling of melancholy, guilt and despair are evident. This is also an explanation of Marie’s distorted behavior as evidenced in M14. Marie is indicated to have responded ‘yes’ to a nurse, which meant that she had issues with something that belonged to her being taken. Fox and Convoy, argue that in the assessment process that it is mandatory that people are enlightened on the need to be open on their problems, as well as set clear goals on what they aim to achieve at the end of the therapy. The patient’s symptoms are evident in M18 and M19, whereby the patient’s response may either indicate the patient’s fright or sadness. The patient may also be indicated to

Policy in Residential Care Homes

Policy in Residential Care Homes Literature Review Introduction Care homes, also known as adult family homes, residential care or personal care homes offer personalized service to small groups of adults. These residential care homes provide food, meal service and assistant with personal care activities such as bathing, feeding and cleaning.  Ã‚   St Anne’s lodge is the one of residential care home, located in Surrey. This care home offer supervised care, meals, activities and health management. While assisted living communities may offer senior aerobics and field trips. Care Assistant or care workers always guide their service users. There are specific skills may considerate in recruitment process in care home sector. Increasing numbers of people are employed as ‘support workers’ where their role is to help people with disabilities and join in with aspects of everyday life. Support worker act as a bridge between professionals and service users, enabling better communication. Support worker is a person who employed on an individual basis to stand-in independence and provide assistance for a service user in areas of usual life such as communication, social involvement and who may take on secondary tasks in esteem encouragement, personal care and learning. Effective recruitment and selection of a caring and skilled adult care workforce has a central role to play delivering high quality care and support to people who need it. The company challenge is to ensure the workforce has the right number of people with the right skills, knowledge and behaviours to deliver the quality and friendly care. Implication of the care ACT 2014 requires significant change in care workers roles and practice to meet new legal expectations. The Act high lights a specific focus on local authorities, due to their new duties and statutory responsibilities. The main difference between residential and nursing homes is that residential homes do not have to have nurses on the staff, whereas nursing homes must employ qualified nurses and must be able to provide24 hour nursing care. Some residential homes like st Anne’s lodge, which have real commitment and well trained staff, can care very well for people with learning disabilities. In general, residential homes look after people who are more mobile, active and alert. Residential homes will help them to washing, dressing and toileting and of course provide meals and activities. There will, however, be less nursing care than would be available in nursing homes. Objective 1 Legislative and policy frame work that influence the selection and employment of individuals in Care homes All care homes have to be registered with the care quality Commission. All nursing homes required to have a qualified nurse on duty at all times but apart from this there are no requirements for care homes to be owned by, or to employ, qualified staff. The home should have its own training programmes for new staff as well as all the staff. Staff might follow the Alzheimer’s society training path way. According to care quality Act staff in care homes should sensitive, tolerate and caring as well as efficient, hardworking and capable. Deprivations of liberty Safeguard (DoLS) were brought in with the Mental Capacity Act 2005 to protect people being inappropriately deprived of their liberty. Key factors that may suggest deprivation of liberty include, Staff exercising complete and effective control over the care and movement of a person for a significant period Staff exercising control over assessment, treatment, contracts and residence. The supreme Court has recently issued a ruling that anyone subject to continuous supervision in care home and lacking capacity should be referred for DOLS assessment. So when recruiting a staff in care homes care manager and Owner should consider about the legislations. According to CIPD, when a company is doing recruiting and selection process they should fulfil the legislative requirements otherwise the individuals have authority to take legal actions against the company. So in recruitment and selection process there are many laws and regulations are needed to follow as a care home or a company. The immigration, Asylum and nationality Act 2006 This provision came into on 29th February 2008 an aim to prevent illegal immigrant working in UK. Citizen of the European Union (EU) and The European Economic Area are known as European nations and they do not need work permits, they have the right to come UK and look for work. Someone who is subject to immigration control must obtain a work permit before taking up employment in the UK. The Asylum Immigration Act has been introduce discourage illegal working in the UK. This has made it a criminal offence (punishable by fine up to  £10,000) of employing a person without immigration authorisation to work. Data Protection Act 1998 The Act implies certain types of information that relevant to employees restricted to impose to other party. Especially data collections including in recruitment and selection process. The Safeguarding Vulnerable Groups Act 2006 This provides the legislative frame work to people who are working with children and vulnerable adults. The Equality Act 2010 The equality Act came into force on 1st October 2010. It aims to provide steadier and more effective legal frame work for avoiding discrimination Objective 2 What are the approaches that may use in selection and recruitment process in care home sector? Getting the recruitment process right is also vital to employers if they are to select best people for the job available or discriminatory practice can cost employers time and money in defending legal claims. Recruitment and Selection Process https://www.google.co.uk/search?q=images+of+recruitment+and+selection+process+according+to+Acas In the care comes, employers increasingly use internet and recruitment consultations for recruitment. Many still use old fashioned newspapers advertisements. Especially in the specialist trade press as well as putting advertisements in job centres. Naturally job advertisements specie the need for certain skills qualifications as well as requirements to submit an application form by a certain date. An employment advertisement is the law identifies every form of advertisement whether available on public or internally within the company, in a newspaper or other publication on TV , radio or an employee notice board. The use of gender specification words describing job in advertisement such as â€Å"Career†, â€Å"Care Assistant† or â€Å"support worker† avoid as an intention to discriminate. Both the publisher and advertiser will be guilty of the unlawful act, although as a publisher you do have a possible defence if you can prove you relied on a from the advertiser that the advert was not unlawful and that it was reasonable for you to rely on that statement. In the case of race discrimination, it is lawful if that race is either under represented among the workers doing that work in the locality targeted for recruitment. There is no formal legal requirement to advertise job vacancies internally. But there are risks associate with the manner of advertising. Restrictive methods of recruitment such as internal advertisements or recruitment by word of mouth may have opportunity to, for example a particular sex , religion or race. It may then be discriminatory. If applicant thinks an advert is discriminatory, the applicant can contact the equal opportunities commission. The equality or the disability right commission is who have the power to take action in relation to advertisement. Generally CV should give same sort of information about the candidates. The candidates should exaggerate their qualifications or current level of responsibilities. Candidate should take care to provide accurate and truthful information because in care sector candidates have to work with people with disabilities. Communication is an essential component of care sector. Supporting workers communicate with clients, relatives and health professionals in range of setting. Verbal and non-verbal communication is the means to understanding and assessing clients. Carers Should have a sense of humour and friendly nature because the benefits of humour and laughter have long been recognise and are mentioned in the Bible; Proverbs 17:22 states ‘A cheerful heart does good like medicine : but broken spirits make sick’. So careers need to have a power to make their clients happy. So lies on CV s and application foams can result in dismissal after candidates have been hired. That may impa ct on their future credibility in the job market.

Analytical Essay on The Fire On The Snow :: essays research papers

Douglas Stewart’s radio play, The Fire On The Snow, first performed in 1941, presents the story of Captain Falcon Robert Scott’s tragic expedition to the South Pole. In the radio play, Stewart skilfully positions the audience to accept the dominant reading of the play by showing the dominant discourse: that heroes’ nobility depends on their action and ordinary people can become heroes too. Stewart also positions the audience by using the role of the Announcer as a mask for himself to give comments to the stages during play in lyric verse forms and factual commentary statements, and also involve the men’s dialogue. In November, 1911, Captain Falcon Robert Scott led a British team across the snows of Antarctica, striving to be the first to attain the South Pole. After marching and hauling over 800 miles, Scott and his four comrades reached the Pole in Jan, 1912, only to find out that Amundsen’s team (five Norwegians) had achieved the goal a month earlier. Scott, Wilson, Oates, Bowers and Evans, all perished in the ice on the return journey, but became national heroes, because of the selfless, sacrifice for the others and their heroic action to the Pole. Their race against the Norwegians to be the first reaches the Pole, laid the foundation of one of Antarctica’s most tragic legends. Due the time frame when Stewart was writing the play, which is during the Second World War, he effectively positions the audience to sympathize with the tragic death of the heroes in the play by reinforcing the main discourses of both personal and national sacrifices of ordinary men. Many dramatic techniques were used to enhance the audience’s awareness of the struggles that the men had been through. One of the major techniques is Stewart’ positioning of the audience involved the use of lyric verse to assist the audience to create the visual and auditory imagery and to feel the harsh atmosphere that the play has created; and also through some technical devices such as the metaphors, similes, alliteration, assonance, repetition and rhyme within the verses, as found in the texts of the Announcer. Stewart has successfully used these techniques to reflect the feelings deep inside the men’s struggle of physical difficulties against the nature of freezing snows an d blizzards; emotional struggle of depression, pressure and disappointment; and Stewart symbolizes â€Å"The Fire On The Snow† as â€Å"man against snow, the spirit of man against all that conspires to defeat him†. Analytical Essay on "The Fire On The Snow" :: essays research papers Douglas Stewart’s radio play, The Fire On The Snow, first performed in 1941, presents the story of Captain Falcon Robert Scott’s tragic expedition to the South Pole. In the radio play, Stewart skilfully positions the audience to accept the dominant reading of the play by showing the dominant discourse: that heroes’ nobility depends on their action and ordinary people can become heroes too. Stewart also positions the audience by using the role of the Announcer as a mask for himself to give comments to the stages during play in lyric verse forms and factual commentary statements, and also involve the men’s dialogue. In November, 1911, Captain Falcon Robert Scott led a British team across the snows of Antarctica, striving to be the first to attain the South Pole. After marching and hauling over 800 miles, Scott and his four comrades reached the Pole in Jan, 1912, only to find out that Amundsen’s team (five Norwegians) had achieved the goal a month earlier. Scott, Wilson, Oates, Bowers and Evans, all perished in the ice on the return journey, but became national heroes, because of the selfless, sacrifice for the others and their heroic action to the Pole. Their race against the Norwegians to be the first reaches the Pole, laid the foundation of one of Antarctica’s most tragic legends. Due the time frame when Stewart was writing the play, which is during the Second World War, he effectively positions the audience to sympathize with the tragic death of the heroes in the play by reinforcing the main discourses of both personal and national sacrifices of ordinary men. Many dramatic techniques were used to enhance the audience’s awareness of the struggles that the men had been through. One of the major techniques is Stewart’ positioning of the audience involved the use of lyric verse to assist the audience to create the visual and auditory imagery and to feel the harsh atmosphere that the play has created; and also through some technical devices such as the metaphors, similes, alliteration, assonance, repetition and rhyme within the verses, as found in the texts of the Announcer. Stewart has successfully used these techniques to reflect the feelings deep inside the men’s struggle of physical difficulties against the nature of freezing snows an d blizzards; emotional struggle of depression, pressure and disappointment; and Stewart symbolizes â€Å"The Fire On The Snow† as â€Å"man against snow, the spirit of man against all that conspires to defeat him†.

Evaluate The Effectiveness Of Approaches To Teaching And Learning Strategies

Evaluate the effectiveness of approaches to teaching and learning strategies in your subject area in meeting the needs of learners. Your response should include an examination of how these could be improved or enhanced and how college management could be involved in making such improvements / enhancements? For my class it is vital to identify the most appropriate level of the course for the learner. Also, the students should know what exceptions and the regulations they need to follow.For that the college could train staff to present the high quality initial assessment and induction to ensure the management of the class is of high standard. I need to make sure students with different learning styles; visual, aural, reading/writing and kinetics, can meet my learning objectives. The students perform better and learn better with information or in tasks that reflect their particular style of learning, so knowledge of students’ learning styles make the teaching more inclusive.To ad dress these different learning styles I convey information in different ways e. g.  diagrams, speech, text, discussion, practical tasks etc. I use multimedia technologies such as videos or audio, podcasts and screencasts in lectures and make them available on MOLE. I participate in improvement of documents available electronically so that students can modify them to meet their needs and to read at their own pace. I look friendly to make it easier for learners to approach me and explain how their disability might affect the way they learn, as students with dyslexia might have different needs. Also, I plan differentiated activities and a variety of tasks to cater for the needs of individual learners.For example in one lesson, I engage an adult learner, with prolong absence from learning, to practice in a recent and up-to-date science subject area whilst the rest of the class needs to practice in science technical or laboratory area. All these plans require financial support from the College; for example for better quality of the presentation or to provide extra equipment or broad range of assistive technologies and study support. International students and less able learners are more engaged in the class when I use simplified scientific information to meet their needs.Extra lesson, on-line lectures or private tutor provided from college might enhance their learning ability. The IT department might help for the preparation of special learning activities for partially sighted, blind or deaf students. The college should make opportunities for students to receive disability awareness training about equality of opportunity as part of Personal Development Planning. I participate in school training in matters related to disability awareness and support that provide clear relevant resources and guidance.For example I should know how to communicate with a dyslexia learner in a positive way in the context of HE. I regularly participate in departmental or teaching commit tee meetings to discuss and review disabilities issues. I make sure the learners received high quality induction information about the inclusive strategies and I will discuss with college about the reasonable adjustments that should be made for the disabled students within my class, at College or while they are on school trip; for example for their health and safety arrangements in a work placement.If any support teachers or guest lecturers are delivering my scientific sessions I will discuss with head of college to make ensure that they are aware of the needs of disable learners including those with dyslexia. I will also request for right training needed to be given to laboratory assistants and demonstrators to support the disable learners. The college could consider introducing self-supporting study groups for students or facilitating mentoring support from students with dyslexia who are already achieving in a higher year of study.The college might improve learning ability of the less able students by providing a personal digital assistant, a non-medical helper, electronic organiser, laptop or tablet PC with assistive technologies such as text-to-speech and mind mapping software. The college should ensure that lectures, seminars and fieldwork planning activities are supported with good quality handouts and electronic versions. Asthma triggers in the environment might lead to an asthma attack.Ensure that staff are briefed on the health and safety issues for students with asthma, and that these are properly monitored and special attention must be given to the cleanliness of laboratories and workshops. School can allow dyslexia students to use of an amanuensis scribe or a computer in examinations for spell checker and dictation software. It is important to update teaching strategies to support learning and minimise the impact of disabilities including dyslexia. I consider the learners point of view for my range of teaching methods and learning styles. I use wid er range of teaching and learning styles.I use more practical methods of teaching for the learners to make the session more interesting and to engage and motivate learners. For future detailed preparation of the subject area I use feedback that I receive from learners about the changes in my session to identify their style of interest and level of their understanding about my subject area because this will likely to increase their engagement during the lesson. As a result, learners will be more focused during discussions, they will answer the questions correctly and they will be more engaged during the lesson.

Internet and Privacy Essay

There has been a lot of controversy about the internet and its privacy. Today, some say you have no privacy with anything you do on the web. They say that the government is taking away the public’s privacy because they can monitor everything that happens on the internet. Even though most of this is true, there are plenty of good things to come from it. In this essay I will be writing about the internet and its privacy. The lack of privacy that comes with technology and the internet can and has prevented a lot of crimes to occur. It has made credit card fraud, once an easy crime much harder to get away with. They know what you’re buying schedule is like, so if someone steals your card and tries to buy something that is not something you would normally buy, you will get an alert about it. Security cameras at stores and ATM’s prevent a lot of robberies from occurring. The government states that the main reason why they monitor just about everything on the internet is to try and catch terrorist attacks before they happen. They have said that some of the terrorist plane hijackings could have been prevented if they had the internet security that they do now. Of all the good things that come with the internet, there are also some drawbacks that can be dangerous. There is just as much false information on the internet as there is true information. Hackers can create viruses that can get into your personal computer and ruin valuable data. They can also create viruses to steal personal valuable data such as identity theft. There are also people called â€Å"predators† that hang out on the internet waiting to get unsuspected people into dangerous situations. People can get addicted to the internet which can cause problems with interacting with their friends and family. As it is stated in What Matters in America, â€Å"Like any space where people gather, the virtual world is not immune to the same set of troubles we face in real life. Teens and children can be targeted be sexual predators. Kids can â€Å"cyber bully† classmates, carrying the tortures of the playground onto cell phones and computer screens at home. Illicit romances and online flirting may be taken beyond laptops, ruining relationships and destroying marriages. And, of course, cybercrime is ever present, seeking log in numbers, financial data, and credit card information†. (22) Privacy has become a big question in today’s society with all this new technology and the internet. The internet might be more secure today from hackers and viruses but we don’t really have any privacy on the web. Every purchase we make on the internet can be tracked by the government. They can also track almost every phone call that is made. The internet has become more convenient to use than it ever has been. You can perform just about any task you want with a couple mouse clicks. Your computer can remember everything you do on the internet. It will save all the sites you have been to, what you have downloaded, what you have bought online, and can even save your credit card information. When online you will see recommended web sites based on what you normally do online and even on certain sites there will be recommended products that are similar from what you have purchased before. All this personal information can be easily looked at by the government or even professional hackers. Is our privacy really being invaded or are we just putting this information out there? People say that the government is invading the public’s privacy. They say that they shouldn’t be allowed to monitor the internet. I don’t believe our privacy is being invaded because no one forces you to put this information online, even though it is hard not to in today’s society. In What Matters in America, David Plotz states, â€Å"Real privacy is what allows us to share hopes, dreams, fantasies, fears, and makes us feel we can safely expose all our faults and quirks and still be loved. Privacy is the space between us and our dearest, where everything is known and does not matter. † (70) With all this advanced technology on the internet, we need the government to monitor it or else there would be a huge amount of criminal activity and the internet would not be safe.

Business Process Re-engineerings Come-back

Business Process Re-engineerings Come-back Free Online Research Papers Introduction Pace of literature being published about Business process re-engineering, one of the most talked about phenomena of 90s seems to have gone down in past few years. But recent downturn across the globe has created perfect environment for BPR to make a comeback in a big way. Business process re-engineering has been defined by many researchers in their own words but definition given by Hammer and Champy(1993) is still referred to a lot, according to them: â€Å"Re-engineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance such as cost, quality, service and speed[1].† T his article discusses the factors that are critical for success of a business process re-engineering project, and also why this is the perfect time to undertake such projects. Critical success factors for a BPR project There have been many researches in the past to find out critical success factors for a BPR exercise. Factors suggested by Hammer and Stanton have pretty much been the basis of most of such studies done in this area. These factors are: 1.Re-engineering Leadership 2.Organizational Readiness 3.Style of Implementation Lets examine these factors in detail and see which of these factors are the most relevant, when it comes to re-engineering in these times. Re-engineering Leadership This signifies leaders vision and commitment to the project. Since changes involved are radical in nature, and concentrate on processes instead of people, so such changes are often met with a lot of resistance from employees at all levels. To overcome this you need someone from top management to lead the project from front because heads of all the functions involved wont be willing to give up their autonomy. How relevant is this factor in these times? Almost all companies would be thinking of re-engineering their process in current turmoil , of course, reasons would vary from company to company. 1.Companies that have been badly impacted and whose survival is endangered (if this downturn continues for long) are looking for radical changes in the way they do business. These companies want quick response from their re-engineering projects. 2.Companies that have been mildly impacted, or have not been impacted by this downturn need to reengineer themselves for 3 reasons: 1.To guard themselves against long term impact of this downturn 2.To grab the market share of the companies that have been wiped out of picture because this downturn 3.To consolidate their businesses, and prepare for the good times that will follow this downturn Almost all the companies have been forced to take up re-engineering projects to make their survival viable in long term. Even those companies that have not been impacted need to take a fresh look at their processes and prepare themselves for future. So this time, the mandate to re-engineer has been forced on almost all companies, and the top management is not left with any option but to ensure that processes are re-engineered in the best interest of the company. Organizational Readiness Organizational readiness is the existence in the organization of an open attitude toward re-engineering, the capability to make the changes needed and the resources required to support the process. How relevant is this factor in these times? Desperate times call for drastic measures, and there havent been more desperate times than this in past several decades. Organizations definitely have the attitude to re-engineer and sail through the current turmoil but, resources and capabilities might not be present within the organizations. But resources and capabilities are not a constraint anymore as both of these can be arranged, from outside the company. There are enough agencies who can bring in the capabilities and execute the BPR projects for its clients. As far as monetary resource are concerned bailout packages from governments, and declining interest rates have made it easier for organizations to raise money. Companies can also use these resources and invest in building in house capabilities to carry out successful re-engineering projects. Style of Implementation Style of implementation covers aspects such as the need for the re-engineering project to be scoped correctly, for project participants to be empowered to make changes and management systems to be put into place before the implementation of re-engineering projects. The scope of the process chosen for redesign must be well defined in terms of cost improvements or increases in customer value for it to improve performance across the organization. How relevant is this factor in these times? With almost 2 decades in practice, there are enough proven methods which can be followed to make the re-engineering projects successful. Also, with lesser business activity happening these days, this is a perfect time to devote all the organizational energy towards re-engineering processes. Agencies that undertake BPR projects on contractual basis are available in large numbers these days. Organizations can avail their services to carry out a successful re-engineering project. Technology, which is another very important tool for carrying out re-engineering, is also available easily these days. With open-source business process management and re-engineering tools, come best practices evolved over the years, at very little cost Conclusions Need for re-engineering is at all time high and so is the supply of resources for carrying out these projects. Companies should embark upon this journey before its too late for them. If an organization is not convinced with its capabilities to carry out such project on its own then, there is enough professional help available in the market these days. References 1.Hammer,M., Champy.J., (1993), Re-engineering the Corporation: A Manifesto for Business Revolution., Harper Collins, London. 2.Murphy F., Seddon P., Staples S. (2000), Testing Hammer and Stantons Re-engineering success diagnostic., Australasian Journal of Information Systems, Melbourne. Research Papers on Business Process Re-engineering's Come-backGenetic EngineeringIncorporating Risk and Uncertainty Factor in CapitalThe Project Managment Office SystemOpen Architechture a white paperResearch Process Part OneMarketing of Lifeboy Soap A Unilever ProductDefinition of Export QuotasTwilight of the UAWNever Been Kicked Out of a Place This NiceEffects of Television Violence on Children

The Influence of Puritanism

The Influence of Puritanism Free Online Research Papers Taking into account the definition of Puritanism given by the Oxford Advanced Learner’s Dictionary, it is â€Å"the beliefs and practices of the Puritans†. Therefore, a definition of Puritan is needed, and given by the same source it is â€Å"a person who has very strict moral attitudes and who thinks that pleasure is bad†. Puritans was the name given in the 16th century to a part of Protestants with the Church of England, who wanted to purify their national church. However, in the 17th century some Puritans separated from the Church of England. Many of these Puritans were Calvinists, who had intense theological convictions. Among other things, Puritans believed in the absolute sovereignty of God; in the total immorality of men (which was due to the concept of Original Sin); in the divine revelation; and in predestination, which means that personal salvation was dependent upon God, since He saves those He wishes. Furthermore, as they held that they had a direct relationship with God, no mediators were needed; this is the reason why they wanted the abolition of bishops. Finally, the beyond or the after life was something they strongly believed in. Puritans were here to work hard and not to have fun. So much so that they would not enjoy life on earth as much as they would enjoy life in the beyond. Having been born in a Calvinist family, this term of beyond appears in most of all Emily Dickinson’s poems. This approach to religion held that men were inherently sinful and most human were predestined to hell; nevertheless a small number would be saved only if they proclaimed their faith in Jesus Christ as the true savior. However, the works and influences of Emerson and other poets opened up in her spiritual ideas further than the strict Calvinism. Apart from Puritanism, she was also influenced by Transcendentalism; she opposed the idea of God as influencing her every move and thus governing her thoughts and beliefs towards her life. In addition, Transcendentalists believed in the union with the over-soul. Consequently, the influence of Puritanism -taking into account her father being a Calvinist, and thus his persuasion upon her- will be analyzed here. To accomplish this aim, â€Å"There’s a certain slant of light†, â€Å"I felt a funeral in my brain† and â€Å"The soul selects her own society† will be taken into consideration. To start with, in the first poem, â€Å"There’s a certain slant of light†, two features of Puritanism appear explicitly: the divine revelation and the existence of a beyond. The slant of light which she mentions is sent from above and has a purpose (â€Å"An imperial affliction/Sent us of the air†); it symbolizes the little knowledge she possesses in life. As a result, the beyond exists and it is something which contains the whole knowledge she will acquire when she dies. This slant of light brings meanings about Life and Death (which belong to the beyond), but it is just a representation of them, of the whole knowledge she will gain in the beyond. She will only have a full light when she dies. What is more, what is very oppressing for her is the fact that the disappearance of the slant of light makes her realize that she is not death yet (â€Å"When it goes,  ´t is like the distance/On the book of Death†). She will have to wait to get all the knowledge, which is only provided in the beyond. The second poem taken into consideration, â€Å"I felt a funeral in my brain†, relates to her funeral and how she approaches the beyond. To my way of thinking, it could be seen as the second part of the first poem, because she describes that she is dead and that she will gain the whole knowledge because she is entering the beyond. Once more, the beyond appears here as something beloved, as death is liberation of the limitations of life; instead of just seeing the slant of light, she will see the whole light. Now she will understand life –which is a mystery-, since in life she was ignorant. This idea can be seen in the last stanza: â€Å"And then a plank in reason broke,/And I dropped down and down-/And hit a world, at every plunge,/And finished knowing-then†. Finally, in the last poem chosen for this analysis, â€Å"The soul selects her own society†, not only does the beyond become evident again, but also the idea that the soul has previous knowledge, which in fact can be related to the belief of predestination. Consistent with the Puritan thinking, predestination is one of their core beliefs. This goes hand with hand with the absence of free will. In this poem, the soul possesses some previous knowledge which facilitates her to choose her own society (which can be an ideal, a religion, a lover, among other things), and after doing this the soul closes her doors to the rest options. Moreover, the beyond emerges one more time. This concept does not only mean the idea of an after life, but also of a â€Å"before life†. Before she is born, her soul already possesses knowledge, which is decreased when she is in fact living, although she is always receiving â€Å"slants of light†. Afterwards, the beyond appears another tim e in the after life, when she dies. Though, the idea of predestination is stronger here than the idea of the beyond. As mentioned before, the soul has got some previous knowledge that will not change; God had already decided that He will save that person. The first stanza â€Å"The soul selects her own society,/Then shuts the door;/On her divine majority/Obtrude no more† is a clear example of how this previous knowledge is a tool to choose the best option and hence, not to change her mind. For the above mentioned reasons, the beyond is an important characteristic of the Puritan thought. Most of Dickinson’s poems are related to the beyond, and how desirable and pleasing will be to be able to have complete knowledge of Life and Death. The oppressing fraction is the between, the part in which she is alive and she simply has little knowledge. Death is not seen as something unwilling to reach; on the contrary, is something that brings satisfaction and fulfillment since she is no longer ignorant; it is merely in the beyond where she owns comprehension and understanding of everything. Research Papers on The Influence of PuritanismComparison: Letter from Birmingham and CritoAnalysis Of A Cosmetics AdvertisementCanaanite Influence on the Early Israelite ReligionAssess the importance of Nationalism 1815-1850 EuropeInfluences of Socio-Economic Status of Married MalesMind TravelThree Concepts of Psychodynamic19 Century Society: A Deeply Divided EraThe Masque of the Red Death Room meaningsEffects of Television Violence on Children

Albert Einstein Essays - Physics, Science And Technology

Albert Einstein Of all the scientists to emerge from the nineteenth and twentieth centuries there is one whose name is known by almost all living people. While most of these do not understand this man's work, everyone knows that its impact on the world of science is astonishing. Yes,many have heard of Albert Einstein's General Theory of relativity, but few know about the intriguing life that led this scientist to discover what some have called, "The greatest single achievement of human thought." Einstein was born in Ulm, Germany on March 14, 1874. Before his first birthday, his family had moved to Munich where young Albert's father, Hermann Einstein, and uncle set up a small electro-chemical business. He was fortunate to have an excellent family with which he held a strong relationship. Albert's mother, Pauline Einstein, had an intense passion for music and literature, and it was she that first introduced her son to the violin in which he found much joy and relaxation. Also, he was very close with his younger sister, Maja, and they could often be found in the lakes that were scattered about the countryside near Munich. As a child, Einstein's sense of curiosity had already begun to stir. A favorite toy of his was his father's compass, and he often marveled at his uncle's explanations of algebra. Although young Albert was intrigued by certain mysteries of science, he was considered a slow learner. His failure to become fluent in German until the age of nine even led some teachers to believe he was disabled. Einstein's post-basic education began at the Luitpold Gymnasium when he was ten. It was here that he first encountered the German spirit through the school's strict disciplinary policy. His disapproval of this method of teaching led to his reputation as a rebel. It was probably these differences that caused Einstein to search for knowledge at home. He began not with science, but with religion. He avidly studied the Bible seeking truth, but this religious fervor soon died down when he discovered the intrigue of science and math. To him, these seemed much more realistic than ancient stories. With this new knowledge he disliked class even more, and was eventually expelled from Luitpold Gymnasium being considered a disruptive influence. Feeling that he could no longer deal with the German mentality, Einstein moved to Switzerland where he continued his education. At sixteen he attempted to enroll at the Federal Institute of Technology but failed the entrance exam. This forced him to study locally for one year until he finally passed the school's evaluation. The Institute allowed Einstein to meet many other students that shared his curiosity, and It was here that his studies turned mainly to Physics. He quickly learned that while physicists had generally agreed on major principals in the past, there were modern scientists who were attempting to disprove outdated theories. Since most of Einstein's teachers ignored these new ideas, he was again forced to explore on his own. In 1900 he graduated from the Institute and then achieved citizenship to Switzerland. Einstein became a clerk at the Swiss Patent Office in 1902. This job had little to do with physics, but he was able to satiate his curiosity by figuring out how new inventions worked. The most important part of Einstein's occupation was that it allowed him enough time to pursue his own line of research. As his ideas began to develop, he published them in specialist journals. Though he was still unknown to the scientific world, he began to attract a large circle of friends and admirers. A group of students that he tutored quickly transformed into a social club that shared a love of nature, music, and of course, science. In 1903 he married Mileva Meric, a mathematician friend. In 1905, Einstein published five separate papers in a journal, the Annals of Physics. The first was immediately acknowledged, and the University of Zurich awarded Einstein an additional degree. The other papers helped to develop modern physics and earned him the reputation of an artist. Many scientists have said that Einstein's work contained an imaginative spirit that was seen in most poetry. His work at this time dealt with molecules, and how their motion affected temperature, but he is most well known for his Special Theory of Relativity which tackled motion and the speed of light. Perhaps the most important part of his discoveries was the equation: E= mc2. After publishing these theories Einstein was promoted at his office. He remained at the Patents Office for another two years, but his name was becoming too big among the scientific community. In 1908, Einstein began teaching party time at

War on Global Terrorism Research Paper Example | Topics and Well Written Essays - 3750 words - 1

War on Global Terrorism - Research Paper Example One glance at him I knew I wanted to be â€Å"that guy†. Eddie was a hothead so I figured if he could make it and summon this inner change within himself so could I. Shortly after that day I mustered up the inner courage and went and talked to the Marine Recruiter and signed up. Two weeks after I walked across the stage of my high school graduation I was stepping off the bus in Parris Island, SC ready to embark on my journey to being a Marine. From entering boot camp a young know-it-all and emerging a hardened warrior forged by blood, sweat and tears. I came to realize that as a United States Marine I was on the frontlines of the war on terror. It became my duty to give my life to the people of this nation so they could live their lives and enjoy their days in freedom and peace. Yet serving one’s country is not just a decision that is right for me; rather, serving our country should be vitally important to every citizen. The war on terror knows no bounds and is being fought each and every day on our soil as well as abroad. The struggle between radical Islamic sectarian beliefs and the principles of free societies have been on a collision course for quite some time now. Due to the fact that so many fanatics believe so strongly that their narrow-minded interpretation of religion is the â€Å"true† and â€Å"right† way, a glut of active and willing volunteers from many of the most poverty-stricken regions of the planet has come to exist. Many nations that are controlled by radical elements of fundamentalist Islam practice cultural and ideological hegemony in these countries; thereby having a low tolerance towards different religions or views being practised of promoted. In order to gain further control, many of these radical fundamentalists have splintered off and chose to use terrorism to achieve their ideological goals. Many American have always taken the concepts introduced by the Declaration of Independence,  the Constitution, or the Bill of Rights for granted; believing that â€Å"all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.†Ã‚  

Community Health Nursing Research Paper Example | Topics and Well Written Essays - 1000 words

Community Health Nursing - Research Paper Example The black community in this area has a long history and has continued to show tremendous growth in many aspects as compared to the white population that has continued to diminish. Many African Americans making up the community moved to this area that was previously associated with the whites and have since become the majority according to the 2010 census statistics. The community has a rich culture a mixture of the black culture and the white culture of the Germans immigrants who used to stay in this place. Demographic and Epidemiological data Baden community has a total population of 7,268 people of which the blacks make up a total of 6,676 while the whites are 461. The American Indian and Alaska native are 9; the native Hawaiian and other pacific islanders have been found to comprise of 1 individual (US. Census Bureau, 2011). The Asian are 3 while other people of two or more races are 96 of which the Hispanic and Latinos have been found to be 27. The other category comprised of 22 people and this is according to the 2010 census results. The current population of Baden has declined since the 2000 census from 8,441 to the current 7,268 representing a -14% decline. This has been attributed to the high rate of crime in the area that has contributed greatly to the decline in the population. This statistics represent the general trend in St. Louis County where the general population has been declining since the last census (US. Census Bureau, 2011). Reports also show that the place is a food desert and therefore many people have no access to fresh food (Gustin, 2010). Research has shown that without access to fresh food many people develop a range of health problems that range from diabetes to other nutrition-influenced illnesses such as obesity (Omoleke, 2011). The food deserts issue does not seem to affect Baden only. Statistics show that the entire country is faced with the problem of food deserts where people cannot access fresh fruits and vegetables. Approxima tely 23.5 million Americans are said to be living in a food desert (The week, 2011). A food desert is defined by the US department of Agriculture as any census district where approximately 20% of the inhabitants are living below the poverty line and 33% are staying over a mile from the nearest supermarket (Starr, 2011). Both the lower end and the upper end of the American population are affected with the problem of food desert with the problem existing both in urban and rural areas. In America, areas such as West Virginia, Ohio and Kentucky that are majorly rural are faced with this problem as well as areas such as Detroit, Chicago and New York which are in the urban category (Starr, 2011). Windshield Survey A closer exploration of Baden reveals a lot of information about this community. There are various types of housing in this areas and these range from modern houses to the old architectural designs of houses. Residential houses are seen to be many and of different categories. So me or good stone houses mansions while some like those around the train tracks are mostly houses that are built for convenience purposes. Many of them are in bad state. There are many schools in Baden most of which are private and these include kindergartens and elementary schools. Baden school is the only public school in the community and serves many students. Baden has many churches most of which are Christian churches and these include Church of God, Our Lady of the Holy Cross, Ebenezer Lutheran Church, Dove Covenant Christian Center, Holy

-No Topic- Essay Example | Topics and Well Written Essays - 2000 words

-No Topic- - Essay Example Warren et al 2012 say that professionals in this field; accountants must be competent enough to deal with accounting information in relation to potential users. Essentially, it is argued that accounting information should be relied upon the titles of the potential users. Thus accountants must be extremely clear on whom and what purpose accounting information is been given to. Significantly, several groups of people may require such information for both their interest and that of a given organisation. Some of the potential users include; customers, government, managers, suppliers competitors among others (Martin 2009; McLaney and Atrill 2010). According to Gelinas et al 2012, accounting information might not be able to give solid decisions or definite answer to potential users as it is a field that continuous grows in relation to various advancements. None the less, this kind of information is crucial in ensuring that uncertainty is reduced in businesses with reference to their assumed financial position and the overall performance (Bisen 2009). As such, accounting information has three major roles in businesses; rewarding and or payment of employees, repayment of loans, and the reimbursement of money to business owners. Conversely, there are alternative sources of information which might be derived from published articles such as newspapers and magazines which at times is not accurate thus giving conflicting statement on financial matters of given businesses (Peng 2011). According to numerous research that have been analyzed by financial scholars, it is evident that accounting information ranges among the few relied on sources of financial wellbeing and related information on businesses as opposed to other sources. Duening and Click (2004) articulate that most major companies have relied on accounting information in ensuring that checks and balances in their financial

Agency and partnershipl law assessed coursework Essay

Agency and partnershipl law assessed coursework - Essay Example An agent’s actual authority may be either implied or express. As regards to express authority, there will be no issues as everything will be explained or predetermined. An ostensible authority will occur when if the authority has been conferred on the agent, even if such authority is not bestowed upon him by express words. For instant, if an insurer permits his agent to have in possession of blank cover notes, then the insurer implicitly permits him to create temporary insurance contracts on behalf the insurer. If temporary oral contracts entered by an agent are being continuously adopted by the insurer, then it will confer an ostensible authority on that agent1. This research essay will make an earnest attempt to establish that there is no any difference between the acutual and ostensible authority as it appears to be . Analysis Usual Authority of an Agent An agent’s usual authority is interpreted by the courts in the background of actual implicit power, which is being conferred to an agent due to circumstance of a specific case like usual power of an agent from a specific custom or particular trade. Thus, usual authority of an agent is viewed as a feature of apparent or actual authority. . In Watteau v Fenwick , the manager of a beer house had the express authority to buy cigars from the defendant onlyHowever, the agent (manager) bought the cigars from the plaintiff. In a suit for claiming to settle the amount due to the plaintiff, it was held that as the plaintiff was not aware of the express restriction, and since, it fell within the usual power of the manager of a beer house to place an order for this type of goods, the principal was held accountable3. However, in Daun v Simmins4, the decision held in Watteau v Fenwick was contrasted where it was observed that if an agent (manager) of a â€Å"tied† public house only has the power in general to purchase spirits from a specific source. In cases like this, no reliance on an implied author ity can be made by a supplier so as to sue the principal5. Implied or Ostensible or Apparent Authority An implicit or implied or apparent or ostensible authority means where a third party is enticed to enter into a contract with a principal through a party who seems to have power to function or act but in reality , he is lacking such power or authority. In â€Å"Freeman & Lockyer v Buckhurst Park Properties (Mangal) Ltd†, Diplock, LJ held that there is vast difference between apparent authority and actual authority. Despite these, terms are always coincided and co-existed without the other and their relevant background may be diverse. In actual authority, there is a relationship which exists between an agent and the principal legally which is ushered by an unanimous agreement to which they are regarded to be parties6. In ING Re (UK) Ltd v R & V Versicherung AG7, the apparent authority of an agent was explained by Toulson J as one, which is footed upon estoppel by representati on. Where a third party (X) is being caused or represented by a Principal (P) that the agent (A) has the power to function on P’s behalf, and X is dealing with A as an agent of P purely on the reliance of such representation, P is liable to the acts of A to the same magnitude as if A had the required power which he was demonstrating as possessing8. In Zurich General Accident and Liability

DO WE NEED FEMINISM NOW THAT WOMEN ARE FREE Essay

DO WE NEED FEMINISM NOW THAT WOMEN ARE FREE - Essay Example As a means of answering such a question, the analysis will first consider what those who support a further form of feminism might say with regards to the prospect that the future holds and what extant need may still exist for feminism. Once this has been discussed with a level of depth and clarity, the analysis will then move on to some of the reasons for why such an approach necessarily guarantees that there will be perennial requirements for further feminism within the world. Some of these requirements are concentric upon the religious mores that are currently exhibited within the current system; whereas others are merely an example of history and the cultural determinism that has helped to define the United States in the way that it is. Finally, the last portion of the analysis will argue the position of the author with relation to this issue. Individuals that resist certain types of feminism put forward the understanding that the â€Å"appropriateness† of the feminist approach is predicated upon the viewpoints that it espouses. Naturally, some more radical types of feminism do not maximize the interests of women as much as they seek to minimize and demean the role of men throughout society. Within such an understanding, the more militant versions of feminism can be dispelled as illogical and not worthy of further analysis within this paper. Although this is something of a categorical approach, there are too many types of feminism and too many different approaches that do require a level of analysis to spend precious space within this brief discussion analyzing the more militant versions of this worldview (Valenti, 2012). The underlying reason for focusing upon the more mainstream branches of feminism is predicated upon the fact that it is the belief of this author, as well as the near categorical belief of a litan y of

M2A1 Essay Example | Topics and Well Written Essays - 750 words

M2A1 - Essay Example Dr. Samuelson, the founder and CEO of CardioFIb should accept investment from Greenhouse or not and Rudernman, the co-founder of Greenhouse should continue with this investment offer to CardioFib. These two key questions will be answered based on in depth analysis of the case study. Trends in venture capital Venture capital business is very much essential for today’s aspiring entrepreneurs for giving lives to their innovative ideas and insights. This business acts as catalyst for the any innovative innovations and risk associated entrepreneurship. It creates job opportunities, stimulates economic growth of a country or global economic growth and recovery. The venture capital industry has been undergoing in substantial transition. It is termed as rightsizing. The leading global players in this industry have been shrinking due to poor return on investment and decrease of potential new entrepreneurship to asking capital for venture. This industry enjoyed a substantial growth rate in pre dot com bubble era. The transition has been underway in quite slow motion due to frequent economic downturn in global economy. Still, the venture capital firms with wide market presence have been enjoying good return (Pearce & Haemming, 2012, p.1). Greenhouse relative to trends in venture capital Greenhouse was established at the time of global tech bubble. It missed out the pre era growth phase of this industry. The company business model is a single industry specific which is healthcare industry. Though the business operates with a narrow customer segment, but it had comparatively better opportunity and growth potentiality. The company achieved successful completion of $12 million fund raising within one and half year of establishment. Therefore, the fund raising potential of the company is very strong as it did it within an era economic slowdown in global economy due to tech bubble. Therefore, by comparing the business trend of the company with industry, it can be said th e company had developed a strong partner network to operate actively and to serve its target segment. Positioning of Greenhouse relative to venture capital industry The case describes the position of the company in early stage of 20th century and its first two years of its establishment. The company has very quickly developed potential partner network to raise fund to be ready to serve its target segment. It achieved more than its initial goal which developed considering the economic condition. But as a venture specialist for a specific and steady industry of healthcare instrument business, it was able to show quite attractive and noticeable business model to its investment network partners. The company developed its short goals by considering environmental factors to make a strong foothold in the venture capital industry. Greenhouse target "deals" relative to Greenhouse resources, relative competitive position and advantages The company has set target or business goals with a deter mination. It desired to less prediction of cash availability, accept funding after in depth scrutiny of Target Company with high consideration of crunch downs. The company also concentrated on fewer deals with comparatively stronger competition from premier deals. It can reduce the future risk of return on lower investment. It also expected few financing after initial funding to be ready next potential funding. Pros and cons for participating

DO WE NEED FEMINISM NOW THAT WOMEN ARE FREE Essay

DO WE NEED FEMINISM NOW THAT WOMEN ARE FREE - Essay Example As a means of answering such a question, the analysis will first consider what those who support a further form of feminism might say with regards to the prospect that the future holds and what extant need may still exist for feminism. Once this has been discussed with a level of depth and clarity, the analysis will then move on to some of the reasons for why such an approach necessarily guarantees that there will be perennial requirements for further feminism within the world. Some of these requirements are concentric upon the religious mores that are currently exhibited within the current system; whereas others are merely an example of history and the cultural determinism that has helped to define the United States in the way that it is. Finally, the last portion of the analysis will argue the position of the author with relation to this issue. Individuals that resist certain types of feminism put forward the understanding that the â€Å"appropriateness† of the feminist approach is predicated upon the viewpoints that it espouses. Naturally, some more radical types of feminism do not maximize the interests of women as much as they seek to minimize and demean the role of men throughout society. Within such an understanding, the more militant versions of feminism can be dispelled as illogical and not worthy of further analysis within this paper. Although this is something of a categorical approach, there are too many types of feminism and too many different approaches that do require a level of analysis to spend precious space within this brief discussion analyzing the more militant versions of this worldview (Valenti, 2012). The underlying reason for focusing upon the more mainstream branches of feminism is predicated upon the fact that it is the belief of this author, as well as the near categorical belief of a litan y of

Write About How Faulks Introduces the Story in Part 2 of Birdsong Essay Example for Free

Write About How Faulks Introduces the Story in Part 2 of Birdsong Essay Write about how Faulks tells the story in the first section of Part 2, beginning with the words JACK FIREBRACE LAY forty-five feet underground .. And ending with the words A rising melody under the scratch of a thick gramophone needle† (Pages 121 to 138 Vintage Edition). (21 marks) Faulks tells the story of Birdsong in the introduction of Part 2 by instantly creating a dramatic effect by changing every key factor from part 1 to Part 2 including which decade it is in and the characters. The first line of Part 2 instantly creates a gripping effect on the reader. ‘Jack Firebrace lay forty five feet underground’ Faulk’s purposely created a complete change in scenery, plot and person to foreshadow the rest of Part 2 and also make the reader feel as if the story is surreal as such dramatic changes so quickly processed as you are reading it does not feel real, such a dramatic change in one page was purposely done by Faulks to make the reader feel more interested and inquisitive as to why everything has been so dramatically changed. The word ‘Firebrace’ can be split it into two, fire and brace. Fire is a symbolism of chaos, destruction and war which fits in perfectly for the running theme throughout part 2 of Birdsong and fits with destruction of lives, lands and also mental stability all caused by the chaos of a war. However, ‘Brace’ is something which holds things together to give support and putting these two together shows that even though there is fire in the war as long as the men have each other for support they can find a way to get through it and this cr eates an awareness of the war that Faulk’s is trying to show in Part 2. Part 2 shows how the war affected people personally and no matter how aggressive the war became, the inner streams of consciousness of their own thoughts was always worse because some things you see can never escape your mind. ‘There were sounds, distant and irregular. He could not be sure what they were.’ The quote in a literal sense is talking about the sounds they can hear inside the tunnel however; metaphorically it can be interpreted to mean the voices inside their head. The voices can be shown as ‘distant’ because the people who they think of are so far away and out of reach which shows how they miss them even subconsciously. Another connotation of ‘distant’ could be the distant thoughts of dying. These men know that at any minute they could die from this war and that thought should be kept as distant and far as possible to remain an optimistic view of the war because otherwise they are somewhere with death creeping on them but also acknowledge that and became fearful of it constantly and to live a life like that for years on end effects the stability of your mind and how you look at life as a whole. The word ‘irregular’ could have been used by Faulks to symbolise the irregularity of the situation they are in, the irregularities of the war and the irregularities of humanity. Everything they are doing is so irregular and immoral but somehow it is still their job to do so, without knowing anything about the person they are killing they are still killing them. For some reason, this was law this was the rules and nothing was deemed as wrong and this is so irregular and out of normality yet it still happened. This was purposely done by Faulk’s to create awarenes s of the faults in humanity during this period of time. In part 2, sections of the book show a dramatic change of events so instantly. ‘Before he could finish there was a roar in the tunnel and a huge ball of earth and rock blew past them. It took four men with it.’ The section goes from being very tense with the edge of your seat effect and anticipating a climax event, knowing something is about to happen and then suddenly in one sentence all changes from the emotions of the characters, the destination to the status of living and dead. Such grave factors have changed in one sentence. Faulks purposely does this to create a change in structure and show how at any point anything can happen. ‘It took four men with it.’ This line is monosyllabic; this is intentionally done by Faulks to create a contrasting effect. The plot and the structure of the sentence completely contrast each other as what the quote says is four people have just died, their lives gone and no more yet the simplicity of the language the one syllable one word makes it seem so calm natural and simple. This is done by Faulk’s to show contrast in plot and structure in part 2. The effect of symbolism to refer to past events and character is used in Part 2. ‘Evans had tried to light a candle but there was not enough oxygen. The match burned bright red but would not flame.’ This can be seen as reference to ‘The Red Room’ in Part 1 of the book. The red room was always seen to the reader as a room of passion and lust where Stephan and Isabelle had united however, the flame was never fully burnt, this could have been because of the fact they both knew they were in the wrong or the fact that the true emotion of love wasn’t perfectly there. There was not enough oxygen to light the flame. The double meaning behind this showed Isabelle’s true feelings towards Azaire and possibly Stephan also. She could try as hard as it was possible to show love and true intimacy but the truth of her emotions was that they were never completely whole and there. Without oxygen you cannot light a flame and without true feeling you cannot have love. The use of the words ‘light’ and ‘flame’ and how they are lost is also part of the running theme throughout the novel; the loss of hope is represented by loss and in this quotation lack of light. On pages 126-127 Jack receives a letter from his ex-wife Margaret. The structure is very neat and in line, the number of lines per paragraph is roughly the same amount and punctuation is very neat. No short sentences or any other literary devises are used to create any dramatic effects. This could show how Margaret is trying to remain calm even with the knowledge that both her son and her husband are in possibility of dying. The letter also quotes ‘as you will imagine it is not easy getting medicine and the doctors to look after him with so much going on at the front which is how it should be.’ Faulks creates awareness of the war and how it affected not only the soldiers out there fighting but also the citizens at home fighting as all priorities were on the war and this was not wrong but this mean that people at home were also dying from lack of necessities in place, people that if the war had not happened would not have died as well as the millions of soldiers. To conclude, Faulks introduced Part 2 by dramatically changing events and also creating a theme of lost hope to symbolise how the characters and also people that were part of WW1 did emotionally feel. Personally, I think that the introduction of part 2 was written to show awareness of the horrors of war. Faulk’s wanted to show to his readers how difficult and life changing this war really was. Faulks shows in his introduction that you were killed by your own men if you committed a mistake like sleeping on the job. Something as small a mistake as that could get you killed. In birdsong men ‘he had never touched tobacco’ and then it turned into ‘now it was his greatest comfort.’ Tobacco kills you slowly yet that becomes the greatest comfort that is how grave it was, how the only way to make you feel better was to kill yourself slowly rather than in one shot. The fact men had never tried it but now it was their pain reliever shows just how the war changed people so much physically as well as mentally. Stability was lost and men became killing machines this was not humane. Faulk’s shows this as he writes in every word of the true horrors, people dying flames not being lit properly, men losing each other no stability at all and all to create awareness.

Expansion Strategy of Honda

Expansion Strategy of Honda 1.0 Introduction Honda was started by Soichiro Honda in the 40s after receiving his first contract with Toyota in manufacturing piston ring. Since in school, Soichiro Honda started developing piston ring in order to get a contract with Toyota. His determination had bring Honda into todays success, Fail for so many times, Soichiro Honda never give up and continue his dream and successfully get the contract with Toyota. Honda Motor Company produces not only cars as known generally but also produces track, motorbike, watercraft and those gasoline engines. Instead, Honda is the world largest engine manufacturer (Ronnie, 2009) Started in Japan, Honda expand into many other country using different kind of entry mode includes Foreign Direct investment, exporting, alliances and joint ventures. At first, around 1970s Honda enter into USA market by exporting the N600 which say to be the fastest at that time. In 1976, Honda continues expanding in USA by building car plant is Accord plant in Marysville. Today, Honda has total of three plant in Ohio where the other two is located at Alabama and South Carolina. (Ronnie, 2009) Honda is a successful automobile which is manufacturers lawnmowers, power equipment, motorcycles, and generators. Therefore, Honda has opened its doors to the franchising market. After Honda was franchising it market, Honda was continuous successful in automobile industry. With an establishing brand name of Honda, the franchisees can get the recognition from the customers. They can easily to the franchisees to start doing their business. The Honda franchisees are required to pay Honda franchise at least $250,000. As a return, Honda franchisees are able to list everything you need and want from the franchise deal before you sign the agreement. In addition, Honda franchise also has taken good care to the franchisees. They have provides 2 week training course for new franchise owners. This can able the new franchisees to learn how to operate the businesses. Besides that, Honda Franchise also has give the ongoing support for the franchise through internet and online support, regular visits, newsletters and meetings and so on. The Honda Franchisees can apply their owns concept to the business, but they need to discuss with the Honda franchise first before apply it. In 2010, Harley-Davidson and American Honda Motor Company were announced to be merger as one which is known as Honda-Davidson Motor Company. The merger happened when the American Honda Motor Company was completed purchase of 51% of Harley-Davidson stock. With the merger, Honda-Davidson Motor Company was promised to provide the most comprehensive line of Motorcycles to the customers. The combination of both companies will continue to providing the world with the highest quality motorcycles. Besides that, the new company also exploring the opportunities to provide additional models that combines the best of both former companies. Honda -Nowadays, Davidson Motor Company is the only major U.S.- based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycles parts, accessories and general merchandise in united state. 2.0 Current Expansion Strategy Expansion strategy may here be referred to market entry strategy which is commonly used by companies to venture and expand their businesses to other country. Before penetrating to other countries market, companies must make sure that they have sufficient financial resources and the nature of the products or services must fit into culture group of that particular country. Having ranked for 3rd largest Japanese automobiles, Honda is able to expand it businesses across Asian countries such as Thailand, Taiwan, China, India and Indonesia.(How To Enter China, 2000) Knowing the importance of international trade, different entry mode strategies have been adopted by Honda in respond to different countries. In Malaysia, Honda has a joint venture company named Boon Siew Honda Sdn Bhd which formed 50/50 between Honda Motor Co. Ltd and Oriental Holdings Bhd. (Boon Siew Honda profile,2012) The joint venture agreement was formed in 2008 which means that Honda has expanded its businesses in Malaysia through joint venture. Aside of Boon Siew Honda Sdn Bhd which solely trades on motorcycles, Honda has expanded its automotive business through joint venture strategy. Currently, Honda Malaysia Sdn Bhd is a joint venture company formed by DRB-HICOM Bhd, Honda Motor Co. Ltd and Oriental Holdings Bhd. ( Honda Malaysia profile,2012) The main reason Honda to use joint venture strategy to expand its businesses in Malaysia is to diversify the business risks. Having said that, using joint venture strategy as an expansion strategy can reduce the risk of by forming coalition with other companies in host country. Besides that, Honda has also expanded its realm using foreign direct investment in Taiwan. A plant was built by Honda in Taiwan in 1961 prior to produce cars and has made Taiwan to become major producers of motorcycle for Honda. (How To Enter China, 2000) This allows the company to export most of the motorcycles to other countries such as China, Europe and Middle East. The main reason Honda to build its manufacturing plant in Taiwan is to reduce exports of motorcycles from Japan. Foreign direct investment has also benefited Honda in a sense that the company can have better control over the plant in Taiwan at the same time achieved economies of scale. In Thailand, Honda practiced foreign direct investment which has formed Asia Honda Motor Co. Ltd in 1964. (How To Enter China, 2000) The plant set up in Ayutthaya, Thailand aimed to produce motorcycles and export to Asian countries. In addition, Thailands plant has more production capacity which has contributed to major exports across Asia. Particularly in Thailand, Honda has obtained a market share more than 60%. This is because the Honda brand recognition in host country is high and this has led to local support for Honda. In China, the entry strategy proposed by Honda is somewhat unfamiliar to other countries. Honda has used equity joint venture strategy which has formed 2 joint venture companies named GuangZhou Honda Automobile Co. Ltd and Dongfeng Honda Engine Co. Ltd respectively. (How To Enter China, 2000) In the meantime, Honda has 50% of stake in each of these joint venture companies which has allowed Honda to have partial control over these two companies. In recent years, sales of Honda cars in China were terribly declined by 5 % compared to the time the company first entered China. The declining sale was caused by the high demand of low-cost cars produced in China. Another reason was due to the existing rivalries in China which consists of several big players such as Toyota, Nissan and Mercedes. Generally speaking, Honda is adopting low-risk expansion strategies in the first place to evaluate market respond of a particular country. After building up the brand recognition, the company will decide whether to expand further in that particular country. This can be seen when Honda formed a joint venture company in Malaysia to market its motorcycles to Malaysian. After assessing the profitability of the products, Honda started to sell luxury cars such as Honda City and Honda Civic. This could have helped Honda to reduce the risk of losing everything proposing a joint venture strategy in the first place. Foreign direct investment is used by Honda in Taiwan and Vietnam to increase the production of motorcycles and motorcars to increase exports. At the same time, increased production will help Honda to fulfill the demands of other importing countries. 3.0 Future Expansion Strategy As mention in the previous part of the assignment we can see Honda with extraordinary expansion strategy has allowed the company group to triumph in the highly competitive world market especially against domestic competitor. These expansion strategy though practical and effective are in some way lack of aggressive to compete with other automobile MNC (multinational corporation). Since Honda is originated from Japan we decided to compare Honda with its domestic competitor such as Nissan and Toyota. For decades Honda has been compete with Nissan and Toyota domestically and abroad, however till this day Honda still maintain the position of Number 3 right after Toyota the first and Nissan, second. This comparison allowing us to realize that the successfulness of Honda is still in behind this two multinational automobile giant. As such below we will provide some entry modes strategies for future expansion for Honda based on some global market that we have analyses. 3.1 South Korea: An overview Take Korea into consideration. Honda has already exporting cars to Korea for a decade and however the sales there are always below the profit margin until Honda are no longer expecting high returns on Korea market. In actual fact, not only Honda are doing unwell in S.Korea most Japanese MNC had a hard time penetrating S.Korea market due to war history between Korea and Japan to be the main reason why Korean are less relying on Japanese products. However based on our knowledge Korea is a very potential market, and Honda should use joint venture in Korea to triumph where other Japanese competitor failed. Why South Korea? There are some facts that indulge all investors in the world to invest in South Korea market. South Korea is the worlds largest democracy among the strongest emerging markets in all business field. Furthermore, it has liberalized economy with 300 million in the middle class bracket, with well matured financial and securities market and time-tested judicial systems. Apart from that, Seoul capital of South Korea is growing with enormous speed to compete with world most successful city including New York and London, financially. With the sound potential of the market, let us look at the action of the government of South Korea, firstly it is a WTO member committed to providing opportunity to the global market. The Korean Government is constantly undertaking reforms in every sector with Infrastructure Sector receiving Governments fullest attention, the S.Korea government also permits foreign investment virtually in every sector of the economy. Majority foreign equity, even up to 100 per cent in some sectors, is encouraged and special investment incentives are provided. In short South Korea is a potential Market that Honda should not overlook due to the points below, Large pool of educated land expertise of manpower in South Korea. Disposable income is continuously increasing with the economy growing at more than 8.5% p.a. Cities booming with world class integrated infrastructure. South Korea has potential to attract more than US $ 100 billion over next five years. Potential for creation of near 1 Million direct and indirect jobs each year. As for now that the certainty of South Korea was an expansion market. A suitable partner must be recognized in Korea to allow the joint venture to be successful. Our group varies in suggesting a partner but agreed that Asia motor is among the best to Joint Venture with Honda to create a Asia-Honda venture. We select Asia motor for a numerous reasons, first its engineering capability, Asia motor founded in 1965 is one of South Korea most highly reputable automobile industry focusing in medium and big sizes vehicle is the best partner for both Asia Motor and Honda to penetrate into a new market. Beside that, relevance and salience of Asia Motor brand is also one of the core reasons in selecting Asia Motor, furthermore its company distribution network as of since 1965 have been matured and controlling large traffic in sense of party needed in a successful network. Lastly the company also announces with well function internally such as low turnover rate. These points allowing us to believe that Asia-Honda ventures is going to turn out fine. As such we recommended Joint ventures in South Korea due to its potential and Honda future development. 3.2 Exporting Exporting is not a new term for Honda. In fact Honda had been an expert in exporting worldwide where any place u name it, as long as there is demand, shipment of Honda cars can directly send to your dealer or home in no time. Using exporting as main expansion strategy for Honda is a success for many decades, however they have always overlook what their competitors are doing. Toyota are using this expansion strategy as well an if Honda is an expert in exporting cars, Toyota is a grandmaster. When we suggest export as Honda future expansion strategy we realizes the fact that Honda are doing it now, good, but not good enough. In this case we suggest that Honda uses this expansion strategy, exporting in a whole new market penetration rather than the traditional car/motor vehicle market. We suggest aircraft market penetration worldwide. If we look at Honda current research on car, we will discover that Honda had a very success researched on hybrid and fuel efficient engine currently focusing on cars and motor vehicle, In fact, Honda GX NGV is termed as the cleanest car on earth as far as centralized agitation engines are concerned, apply that to an aircraft and we have a whole new level of airplane. Competition in the aircraft industries are High, dominated mostly by Boeing and follow up by airbus it will never be easy as it suggest in the report, but chances are there to expand worldwide in a whole new categories of market. Suggesting in exporting in aircraft is not bold for Honda there has been a history for Honda in aircraft development since the 80s. According to the data we acquired on the internet and book research, Honda had been study small sized business jets in the since 1980s, using engines from other manufacturers. TheÂÂ  Honda MH02ÂÂ  was fabricated and assembled at Mississippi State Universitys Raspet Flight Research Laboratory in the late 1980s and early 1990s. The MH02 was a prototype using composites with an organic matrix. Since that a prototype of Honda Jet had been on the development. The Honda Jet made its maiden flight in December 2003. It debuted to the public at theÂÂ  EAA Air Venture air showÂÂ  inÂÂ  Oshkosh, Wisconsin, in July 2005. On July 25, 2006, Honda returned to Oshkosh to announce it would commercialize the Honda Jet. Honda established theÂÂ  Honda Aircraft CompanyÂÂ  to seek both type and production certification of the Honda Jet. Production is to take place in the United States. The company estimated the sales would be around 70 to 100 per annum. The certification of aircraft (FAA)ÂÂ  is expected to follow around August 2011. Delivery of the first plane is planned for the third quarter of 2012. In recent event, the Viking pioneers had been using Honda aircraft engine as their Viking aircraft engine and it had been a huge success and it is considerable that a Viking aircraft engine is the only modern and reasonably priced aircraft engine available today. Honda has reach a stagnant growth in cars and automobile manufacture worldwide. If Honda start exporting aircraft as their new expansion strategy it might became one of the competitor for Boeing and triumph in a whole new market level. 3.3 Strategic Alliance Honda should apply strategy alliance as its future expansion strategy to enter the new market. Through strategy alliance, all the automobile company can work together to achieve same goal by using the least resources as they share the resources, information, capabilities and risks to achieve it. One of the successful examples by using strategy alliance is Yahoo and Sina. They teamed up together to offer auction service in China. This partnership will leverage both companies respective users bases as Sina has 83million registered users while Yahoos expertise and technology to support the auction platform. Therefore, Honda need apply strategy alliance with others automobile company such as Nissan, Toyota, Mercedes-Benz and others. Through this, Honda and others automobile company can share their technique knowledge to resolving the specific problem or avoiding the basic mistake, develop a better function of car, design of car which better than before. For examples, Honda recalling over 172,000 vehicles because of door latch issue during July, 2012. Furthermore, Honda also can use the strategy alliance to institute of technology campus or college, so that Honda might not face lack of labor force problem in future. Honda can recruit the potential student as their technician after they graduate directly. It might not let the potential technician employ by others automobile company if Honda has the opportunities to do so such as having contract to the potential students by providing scholarship to them. Besides, institute of technology campus or college can provide the specific program which require by Honda to train the student so that student is more familiar to Honda company job scope after they graduate. One of the examples is HP is partnership with UoPeople (university of the people), which provides UoPeople students the opportunity to apply for internship to work with the HP Catalyst Initiative. 4.0 Conclusion Globalization is a compulsory for every company in order to be able to stay competitive in the market. Those without it can be easily kicked out from the market. Every bank in the world is somehow connected even though they are from different company. Two different companies with different culture can merger in order to gain win-win profit. This is why globalization is important. Honda is also the same. In order to improve the Research and Development for cars in China, Honda has joint venture with GS Yuasa Formalize Li-Ion. Successful expansion had make the success of Honda today. Every country has its own culture and government rules. Different approaches might be useful to one and not to the other. hence, it is important to research on the specific country before using different expansion strategies into the country.To conclude, sometimes different cultures, different norms and different rules and regulation might result in conflict. However, foreign market is much more beneficial to invest in compare to the local market. Is tougher, and more challenger but more profitable.

Characters of Catherine and Heathcliff in Emily Brontes Wuthering Hei

The Characters of Catherine and Heathcliff in Wuthering Heights      Ã‚  Ã‚   Emily Bronte's Wuthering Heights can be considered a Gothic romance or an essay on the human relationship. The reader may regard the novel as a serious study of human problems such as love and hate, or revenge and jealousy. One may even consider the novel Bronte's personal interpretation of the universe. However, when all is said and done, Heathcliff and Catherine are the story. Their powerful presence permeates throughout the novel, as well as their complex personalities. Their climatic feelings towards each other and often selfish behavior often exaggerates or possibly encapsulates certain universal psychological truths humans are too afraid to express. Heathcliff and Catherine's stark backgrounds evolve respectively into dark personalities and mistaken life paths, but in the end their actions determine the course of their own relationships and lives. Their misfortunes, recklessness, willpower, and destructive passion are unable to penetrate the eternal love they share .    Heathcliff's many-faceted existence is marked by wickedness, love, and strength. His dark actions are produced by the distortion of his natural personality. Although Heathcliff was once subjected to vicious racism due to his dark skin color and experienced wearisome orphan years in Liverpool, this distortion had already begun when Mr. Earnshaw brought him into Wuthering Heights, a "dirty, ragged, black-haired child"(45; ch.7). Already he was inured to hardship and uncomplainingly accepted suffering. Heathcliff displays his strength and steadfastness when he had the measles, and when Hindley treated him cruelly if he got what he wanted. From the very beginning he showed great co... ...of the novel? Or is revenge the central and recurring idea? Is Bronte proposing that as humans we have the right to meddle with the cosmic, dark and questioning universe just as Catherine and Heathcliff manipulated with their own lovers and family? Perhaps it is simply a book about characters, each to his own, meandering through puddles, with cloudy morals and mistaken ideals. With a darkness within and beauty without, stumbling back and forth a two-mile stretch of land searching for something they've had all along. Maybe it's a book about reality.    Works Cited Damrosch, David, et al., ed.   The Longman Anthology of British Literature: Vol. B.   Compact ed.   New York: Longman - Addison Wesley Longman, 2000. Bronte, Emily.   Wuthering Heights. Norton Critical ed.   3rd ed.  Ã‚  Ã‚  Ã‚  Ã‚   Ed. William M. Sale, Jr., and Richard J. Dunn.   New York:   W. W. Norton, 1990.

Wordsworth’s Sonnets and Technology Essay example -- Wordsworth

Wordsworth’s Sonnets and Technology In William Wordsworth’s sonnets "The World Is Too Much With Us" and "London 1802," he describes his society as being too dependent on technology. In Wordsworth’s time, the 1800’s, new phases of technology, such as electricity to run machines, were booming and people were relying more on them. With these new innovations, Wordsworth was convinced that people would stop appreciating nature while allowing technology to run their lives. In "London 1802," Wordsworth describes how people are becoming more dependent on technology and how they have left behind their ancestors' heritage: "England have forfeited their ancient English dower"(5). The "dower" refers to our inheritance from nature that Wordsworth describes as being "forfeited" or cast aside. In our society we hardly even appreciate nature compared to the society Wordsworth lived in. We depend on everyday technology to better ourselves, such as television that keeps us indoors and away from the natural world. Another problem Wordsworth mentions in his society that is releva...

Louise Vuitton

Louis Vuitton — one of the oldest fashionable houses of Europe. Its history began in the middle of the XIX century, in 1854. Today, as well as 150 years ago, goods from Louis Vuitton are still made manually. With unmistakably recognizable monogram of â€Å"LV† on the logo, Louis Vuitton it is recognized as one of the most prestigious brands in the world. â€Å"Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website.Louis Vuitton commonly referred to as Louis Vuitton or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. † (louisvuitton, 2011). Environment can be defined as, the amalgamation of external physical circumstances that impinge and influence the augmentation, development and survival of creation. Therefore, the business environment would define as same, all the f actors internal and external that affects its profitability and growth. It is very important for the business leader to carry out business environmental analysis to understand their business topography at present time.To evaluate suitable context of the organisations operations in terms of the internal environment it is best to use SWOT analysis of Louis Vuitton. First of all let is start from strengths. Louise Vuitton is not only one of the oldest, but one of the most legendary houses of fashion in the world. The most valuable argument for the strength of this company is exclusivity. Since the 19th century, manufacture of Louis Vuitton goods has not changed. â€Å"Luggage is still made by hand, utilize the signature brown Damier and Monogan Canvas materials, both of which were first used in late 19th century.† (lvmh, 2012).Also, the company markets it is product though it is own stores located throughout the world, which allows it to control product quality and pricing. â₠¬Å"Louis Vuitton commands a strong brand identity and image in the world’s leading financial hubs such as China, Japan and Hong Kong, which incidentally also has the highest concentrations of high net worth individuals, with loyal customers in Europe and the United States. † (louisvuittonbrand, 2013). Secondly let is identify weaknesses of Louise Vuitton.Limited costumer base is the one of the weaknesses of this company. Only the elite and rich who want to make a statement and want to be distinctive from others can afford Louise Vuitton. Also, it does not have any discount sale on it is products, which means that the company reducing the chances of attracting customers who can afford more economical products. â€Å"LV has not had a sale in 154 years. Louis Vuitton prohibits bargain sales. A core of Louis Vuitton’s pricing strategy is to sell the products to all of its customers at the same price no matter the location.â€Å" (Kraemer, 2012).Thirdly, let is thin k about opportunities. To meet contemporary tastes and styles of it is elite consumers, Louise Vuitton revamping its image from time to time. â€Å"The fashion industry is a pretty dynamic one which changes rapidly over the seasons. Louis Vuitton has the ability to revamp its image from time to time to meet contemporary tastes, styles and preferences of its customers. † (louisvuittonbrand, 2013). Moreover, Louise Vuitton leverages its strong brand equity to product – fashion, accessories, shoes, timepieces, and architecture.And with its continuous innovation and support to different managerial, environmental, and more crucially societal and humanitarian issues and concerns (e. g. corporate sponsorship to support culture, youth and humanitarian action), Louis Vuitton can gain more customer loyalty, which will help give them a greater competitive advantage against rival brands. â€Å"While the brand is one of the leading names in the luxury industry, Louis Vuitton maint ains a strong desire to continue its innovation with high quality raw materials, tamper-proof locks, optimised production processes, and soon a dedicated leather goods hub in Angers, France.† (Quark, 2013).Now let is talk about threats of the company. Louise Vuitton is one of the most counterfeited brands in fashion world due to its image as a status symbol – imitation of quality, expertise and innovation – sued Britney Spears, Darfur Charity infringing LV’s intellectual property rights. Also it is has luxury and strong competitors such as Christian Dior, Chanel, Gucci, Prada etc. And one more thing is animal right group. Campaigners staged a noisy protest outside a Louise Vuitton store on Paris famed Champs Elysees avenue in 2006 for using real fur in decoration and  accessories.â€Å"With the advent of environmental protection and considerations in business, the number of groups protesting against the use of animal skins on fashion and leather goodsâ €  (louisvuittonbrand, 2011). External business environment represent the uncontrollable factors, the external factors can be analysed using PEST analysis. It will cover political, economical, social and technological factors. Political Louis Vuitton has slashed the rate of new store openings to two a year on average, down from 10-15.Its extensive network of 460 shops stretches to Mongolia and Kazakhstan. Higher sales going through fewer stores should boost the profitability of each store. Economical Economical situation, inflation, interest rate and strengths of consumer spending. It will directly affect the Louise Vuitton and its profit, if economical situation is bad consumer will spend less â€Å"Fewer new store openings will also free up cash, which could potentially be returned to shareholders† (Daneshkhu, 2013) SocialLouise Vuitton is wealthiest and renowned member of society Technological The new opportunities to expand on the Internet though online sales and now e ven sales by smartphones â€Å"Today, the Louis Vuitton app includes three document types: PDFs, interactive publications (with video, slideshows, Web sites, specific read modes) and videos. It consists of a kiosk, which is used to navi- gate through the Quark Publishing Platform tree structure to select and download the desired publications before viewing them on the iPad.The app also includes a library for previously downloaded documents (which can be read in off-line mode). † (Quark, 2013) Now this essay will give brief recommendations for Louise Vuitton for the next years. Let is start from short-term recommendations. First of all, to make Louise Vuitton more appealing to the consumer, some products of the brand can be made available only in small quantities, by limiting its production of certain products from time to time, or producing special  edition of the some handbag in different markets, Louise Vuitton could become even more premium.Hence, this can satisfy the co nsumer, who wants to differentiate themselves from other Louise Vuitton users. Louise Vuitton could even create a trend for collection of limited edition Louise Vuitton products. Also, Louise Vuitton can open to franchising with high end malls around the world. Long term recommendations are about to be more distinctive from the competition, Louise Vuitton may consider concentrating its business model to production of leather goods only.If Louise Vuitton could concentrate on leather goods production alone, it could become not just the leader, but also the specialist of producing different leather goods. Also, by offering more economic lines to the consumer, Sub brands will help to fight counterfeiting and broaden their consumer base In conculion, as Louis Vuitton continues to build on its strong history, add to its portfolio, and show continued growth, now is a strategic time to invest as stock and value continue to rise.â€Å"The company’s maturity and proven stability make it attractive and investors can rest assured that there would be a low level of volatility in their investment. †(Nebia, 2012) Investors can also be comfortable with the fact that this is not exactly a â€Å"widows and orphans† stock, Louise Vuitton has had continuous expansions by acquiring other well know luxury goods companies and continues to make substantial investments. This has helped to further differentiate sources of revenue and gain more consumers. The company’s innovation in the sector and well-established culture make it standout investment.